Audi History Talk - With Harald Demuth and Marcel Fässler
Four rings, two legends, one evening.
Thursday, September 10, 2026, starting at 6:00 p.m.
They made the quattro drivetrain famous, conquered Le Mans, and even scaled a ski jump: At the “Audi History Talk” on September 10, 2026, two motorsports legends from Germany and Switzerland will share their stories—in person and right in the heart of the autobau experience world.
Get ready for an evening full of first-hand anecdotes: What was it like when the quattro drivetrain revolutionized rally racing? What goes through your mind when you’re racing through the night at Le Mans at three in the morning? And how do you actually drive up a ski jump?
The best part: The legends tell their stories right next to the cars that made motorsports history—six original Audis from Daniel Bachmann’s collection are on display in our special exhibition.
Harald Demuth
Rally pioneer, two-time German Rally Champion, Audi factory and test driver, who drove an Audi 100 quattro up a Finnish ski jump
Marcel Fässler
Three-time Le Mans winner, FIA World Endurance Champion, and winner at Spa and Daytona, currently heads the motorsports division at Sportec
Daniel Bachmann
host and lender for the Audi quattro special exhibition
Program:
6:00 p.m. Doors open; tour of the vehicle collection and the special Audi quattro exhibition
7:00 p.m. Start of the Audi History Talk
Followed by drinks and networking
Book a ticket for CHF 25.00 per person
